In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

Author: Dazil Kazrakazahn
Country: Paraguay
Language: English (Spanish)
Genre: Automotive
Published (Last): 14 August 2018
Pages: 353
PDF File Size: 19.97 Mb
ePub File Size: 3.12 Mb
ISBN: 897-3-29713-477-3
Downloads: 82851
Price: Free* [*Free Regsitration Required]
Uploader: Gazilkree

Although the clever cover, resembling a magazine ad, seems to be saying, “Look under this facade to see the ugly interior of the beauty industry revealed, this is not an expose. It seems that behind every successful beauty business is a hard-working entrepreneur as in the saga of Max Factor, an immigrant whose talent for wigmaking and theatrical cosmetics led him to Hollywood. Goodreads helps you keep track of books you want to read. The author was seemingly catty in his analysis as well as gossipy, so much so that I couldn’t take him seriously most of the time.

The manufacture, regulations, and simple mental boost the cosmetic industry is involved in was really interesting to learn more about. As a marketing professional working with a lot of these brands, I also appreciated some of the working culture insights Tungate shared.

He visits the labs where researchers seek the key to eternal youth. Selected pages Title Page. Overall this was a delightful and informative read that would not fail to entertain anyone with an interest in the beauty industry and the marketing side of it.

Notify me of followup comments via e-mail. A lot of his ideas weren’t reference Between the setup of this book starting with history then marketing, then both and the publisher’s printing decision to put a double space after every paragraph, this was a very long read.

Learn more about Amazon Giveaway. Much of the earlier stories of the founding of the great houses were familiar Elizabeth Arden and Estee Lauder, for instance.


Mr Tungate takes us along with him as he visits the scientists and marketers that enable our beauty, inserting himself into the story in little episodes so we can experience what he does.

The Antidote by Barry Werth. Tungate covers a vast array of topics including: Read, highlight, and take notes, across web, tablet, and phone.

In short, I kept thinking to myself, “I should stop reading this. Amazon Drive Cloud storage from Amazon. Return to Book Page.

Branded Beauty

Amazon Inspire Digital Educational Resources. He underscores the historical belief that pale skin, light hair and wide eyes are the definition of beauty, and how modern cosmetic brands have shifted their marketing to include other races and cultures while, paradoxically, still promoting this increasingly outdated ideal. Mark Tungate really knows how to write in a way that feels exciting mmark read. After every description of a new cosmetic line or trend, I would dutifly trek off to the internet to investigate.

The story of H. He visits the labs where researchers seek the key to eternal youth.

The next best thing is reviewing books and sharing them with others. This cream will keep you young forever.

Want to Read Currently Reading Read. Refresh and try again. Nov 04, Christine Frank rated it it was amazing. I’d prefer a bit more in-depth look at beauty industry. Each chapter has the main points in a box at the end, like a text book. Would you like to tell us about a lower price? Want to join our review team? Sounds like a very interesting read! Lori Strongin January 18, at This article is not an endorsement, but a review. Tungate, who has written several books on media and on luxury brands, takes a dispassionate view of all the glamour and hype.

I had a different cosmetic background than Colleen! The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and Branded Beauty will be valuable for anyone interested in a behind-the-scenes look at one of the world’s most ubiquitous industries.


Dec 14, Ankit Agrawal rated it really liked it. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who’ve made skin their trade. Waldorf Astoria Chicago Review.

Jan 04, Anna Wilczek rated it really liked it.

Review of Branded Beauty () — Foreword Reviews

AmazonGlobal Ship Orders Internationally. This is a very interesting and very well written book about beauty and its industry.

In this book, Mark Tungate explores how the beauty industry- soaps, hair products, perfume, makeup and skin concoctions- has pushed its way into a multibillion dollar business. But I was surprised to realize how much the founding principles still impact mega-conglomerates today.

“Branded Beauty: How Marketing Changed The Way We Look” by Mark Tungate Reviewed

Nov 12, Sue rated it liked it. Now that I am getting a little older and finding fine lines on my face I am drawn to the anti-aging makeups I am a marketing departments dream: I agree with many of his criticisms and skepticisms of tuungate industry, however his delivery of the material left me wishing for a more professional read.

Trivia About Branded Beauty: The first half of the book describes the rise, usually from very humble beginnings, of industry legends such as Helena Rubinstein, Elizabeth Arden, Estee Lauder, Max Factor, and Charles Revson.

It’s interesting to see when certain brands started marketing themselves as we know them today and how bigger acquisitions influenced their image and overall development. I highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer interested in the fascinating history behind the products she buys.

Every lipstick, every skin cream is part of a huge effort to sell brwnded, youth, and attractiveness.